Women Are Driving a Major Travel Trend in Las Vegas
Vegas welcomes over 40 million visitors annually, making it one of the most visited destinations in the U.S. with women making up a massive share of visitation. Roughly half of all Las Vegas tourists are women, highlighting how significant female travel is to the city’s booming tourism economy.
A huge factor? Bachelorette parties, divorce parties and girls’ trips! In fact, these group celebrations are considered one of the largest segments of weekend travel to Las Vegas, often bringing groups of ranging from a a close crew to a whole busload at a time.
That means thousands of women every weekend are looking for unique, memorable experiences beyond your usual pool party, brunch and nightclub.

Women Love An Adrenaline Rush
This trend goes beyond Vegas, it’s part of a larger cultural shift.
Recent travel research shows:
- 66% of women are interested in adventure travel
- 73% want to explore new, immersive experiences
Even more telling, in some adventure travel programs, women now make up over half of participants, signaling a major shift in what was once a male-dominated space.
Women aren’t just traveling, they’re actively seeking experiences that are:
- Hands-on
- Adrenaline-driven
- Confidence-building
And that’s exactly where experiences like Machine Guns Vegas come in.
Hobbies like firearms and machine guns have typically been considered intimidating or out of reach for many women, but that perception has rapidly changed with modern cultural shifts. Today, experiences at places like Machine Guns Vegas are designed to be welcoming to first-timers, highly structured and focused on fun rather than expertise. A major reason women are embracing these experiences is the level of support provided throughout the process. Every guest is guided by our experienced Range Safety Officers who walk through safety protocols step-by-step, provide hands-on coaching and ensure guests feel comfortable and confident from start to finish. That personalized guidance removes uncertainty and replaces intimidation with empowerment, turning what once felt nerve-racking into an exciting, confidence-boosting experience.
Designed for Women: The Femme Fatale Experience
For a curated, female-focused option, the Femme Fatale Experience is a standout.
This package blends high-octane shooting, expert guidance and fun all wrapped up in hot pink. Because if it didn’t end up on the gram, did it even happen? Each Femme Fatale package includes pink versions of the following firearms:
- Handgun Glock 17
- M4 Carbine
- Submachine Gun MP5
Perfect for bachelorette groups, birthdays or girls’ trips, it’s designed to feel less intimidating and more like a confidence-building experience.
Take It Outside: Next-Level Adventure
For girl gangs looking for something a little more rough and tumble, Machine Guns Vegas’ outdoor experiences are guaranteed to get your blood pumping.
The $199 Outdoor Shooting Experience offers an expansive desert landscape with plenty of fun target options, immersive settings and plenty of space to let her rip! Machine Guns Vegas’ entry level outdoor package includes the following firearms:
- Machine Gun M4
- Machine Gun AK47
- 308 Sniper
Why Machine Guns Vegas Is Right For Your Next Girl Trip
With experienced Range Safety Officers, complimentary transportation and an array of exciting packages, Machine Guns Vegas makes planning the ultimate adrenaline adventure so easy you’ll never have to break a nail.